Build tracking URLs that let analytics attribute every click to the right campaign. Presets for Google Ads, email, social, and partner links.
Where the traffic comes from.
Type of marketing channel.
Specific promo or initiative.
Fill in source, medium, and campaign to generate the URL.
Results will appear here...
UTM parameters — originally the Urchin Tracking Module, from the analytics company Google acquired to build Google Analytics — are query-string tags that travel with a URL from the click all the way through to your analytics platform. When a visitor lands on example.com/page?utm_source=newsletter&utm_medium=email, analytics records "this session came from a newsletter email".
Consistency is everything. A disciplined UTM schema makes attribution painless; a chaotic one makes reporting unreadable. Pick conventions up front: lowercase + underscores, fixed vocabulary for medium (cpc, email, social — not "paid" or "paid_search"), campaign names that encode date or season. Write it down somewhere shareable. A UTM cheat sheet pinned in your team's Notion saves hours of cleanup later.
UTMs are additive to existing query strings — this tool handles that properly, so if your destination URL already has parameters, they're preserved. URLs with UTMs work fine through link shorteners (Bitly, TinyURL), redirect chains, and most ad platforms.
Once your UTM-tagged links are live, check attribution in Google Analytics (Acquisition → Traffic Acquisition), your email platform's dashboard, or — if you have Canary — the chatbot analytics dashboard, which surfaces UTM source breakdowns for conversations that started from tagged traffic.
Canary is an AI chatbot platform that trains on your website content, documentation, and FAQs to answer visitor questions 24/7. Unlike scripted chatbots, Canary uses a large language model with retrieval-augmented generation, so answers are grounded in your actual content — not generic AI guesses. Businesses use Canary to reduce support tickets by around 60%, capture leads after hours, and scale customer support without hiring.
Three ways, all in under 5 minutes: (1) paste your website URL and Canary crawls and indexes up to 500 pages, (2) upload PDFs, Word docs, Markdown, or CSVs directly, (3) add Q&A pairs manually for anything your docs don't cover. Canary automatically re-indexes whenever you add new content. You can combine multiple sources into one knowledge base.
About 5 minutes from signup to a live chatbot on your site. Point Canary at your website URL, wait for the crawl to complete (1-3 minutes for most sites), and paste one script tag into your HTML. The chatbot is trained on your content, styled to match your brand, and answering visitor questions with source citations — no code required beyond the single script tag.
Yes. Canary works on any HTML page — native support for WordPress, Shopify, Webflow, Squarespace, Wix, and any custom-built site. The widget is a single script tag (4KB, loads asynchronously, zero impact on page speed). React, Next.js, Vue, and Svelte apps also supported with the same one-line install.
Starter is free forever with 50 conversations/month. Growth is $49/month with 1,000 conversations, 5 knowledge sources, and team access. Scale is $149/month for unlimited conversations, unlimited knowledge sources, and priority support. Annual plans are discounted 20%. No per-message fees, no hidden costs, no credit card required for the free plan.
By default, GPT-5.4-nano — OpenAI's fastest current-generation model, tuned for customer support quality. You can switch per tenant to GPT-4o, GPT-5, or Claude models if you need more reasoning power, longer context, or multilingual strength. Model choice is a setting, not a plan gate — any paid plan can upgrade the model.
Yes. Canary's AI detects visitor intent — questions about pricing, integration, custom quotes — and asks for contact info in the natural flow of conversation, without forms. Captured leads sync to your email, CRM (HubSpot and Salesforce integrations built-in), or any tool via webhook. Lead capture is included in every plan, not an add-on.
Canary is trained to say "I don't know" rather than hallucinate — it only answers from your actual content. When it hits a knowledge gap, it offers to collect the visitor's email and hand the conversation off to a human via email notification, or passes the conversation directly into your support inbox. You control the escalation flow per tenant.
Yes. Canary auto-detects the visitor's language and responds in it — over 30 languages supported out of the box, including Spanish, French, German, Portuguese, Japanese, Arabic, and Hindi. Your source content can stay in English; Canary translates answers on the fly at response time. No additional configuration required.
Canary is multi-tenant with per-tenant vector store isolation — your content, conversations, and leads are never cross-queried with another tenant. Data is encrypted at rest and in transit. Visitor chat data is retained per your plan's retention policy (30 days on Starter, 90 days on Growth, unlimited on Scale). GDPR-compliant, with data-residency options available on Scale.
Join businesses that have automated support, captured more leads, and cut response times to zero — no code required.
Free forever on Starter. No credit card required.